Critical perspective

Your group presentation must cover the following points;

•Production 

•Planning 

•Props 

•Actors/stars 

•Scripting 

•What technologies did you use? 

•Filming 

•Editing 

•Post production 

•Marketing 

•Cover all the different marketing methods you used •Did you use synergy in your marketing? •Did you have a target audience in mind for your swede? •Show how your marketing spread with the use of the internet •Have you had any audience participation in the marketing? (eg twitter) 

•Distribution 

•• How did your film literally get from your hard drive to the audience? Discuss how useful you found the internet to showcase your work. 

•Exhibition 

•How many viewers did you get on all the different platforms? 

•Did you get any comments? 

•Finally 

•• What have you learned about the film industry from this experience? 

•Essay question: 

•In producing, distributing and marketing your own swede, you have become involved in the film chain and will have exchanged your product through YouTube to reach your intended audience. 

•In the exam, you will be required to write about the film chain and the process of production, distribution, marketing and exchange. 

•In order to help you prepare for this, you will now reflect on your own experience of the film chain. 

•

•How important was the use of digital technology in all stages of the production of your swede? Refer to key terms and phrases in your answer: 

•You are a PROSUMER (the consumer of a film and the producer of the swede that refers to it) 

•You have used different DIGITAL TECHNOLOGY to become PRODUCERS 

•You have the TECHNOLOGY to DISTRIBUTE because of the internet/YouTube 

•You did this OUTSIDE the Film Industry (you are an INDEPENDENT producer) 

•You have used CONVERGENT technologies 

•You have reached an AUDIENCE 

•You have created a SYNERGOUS campaign 

You might have used CROSS MEDIA CONVERGENCE

The advertising that my case study film 'Me Before You' uses social media to engage with the target audience. This is effective because the target audience are teenagers who therefore, have easy access to social media platforms. Also, it is not too expensive in terms of advertising and gets to job done very well. Instagram is very heavily used to post images from behind the scenes that create a discussion for them to talk about. The social media platform has 600 million active users every month. Along with Instagram there is a banner on the verified page that has the suggested followers listed on, these being the famous stars within the movie. Twitter was also and still is used, creating a hashtag for people to be aware of the film and the updates that go along with it, the profile photos and headers also being related to scenes from the film so that the page is therefore, easily recognised. Facebook was another used platform, leaving links to other pages that can offer more inside information. Facebook also allowed a very heavy use of discussion for the audience so they can talk about the plot and which characters performed the best. The links that were evident were sites such as 'Rotten Tomatoes' and 'The chance to win free merch.' Rotten Tomatoes is a critic site that allows people to read a review of the film so that they can get an idea of what other people thought of the movie. In addition, the competition links engage the audience due to the fact that it is offering incentives in the form of things to win. At the same time it is promoting the film and branding as then more and more people will be aware of it. Above, I have included a screenshot of the Instagram page, it is evident that they have also included short videos from parts of the film.