Reflection on the task

The process...
We were given the task of creating a swede of a film of our personal choice in small groups. As a group we chose to do ET which is a sci-fi film that would allow us to experiment with our creativity due to the fact that the main character is non human. After we had put the swede that we filmed together using imove, the task was to present a slide show which contained lots of different aspects into what went into the process. These included production, planning, props, actors and stars, technologies, filming, editing, post production, marketing, distribution and exhibition. To create this within the group different parts were allocated to each person to think about in detail the way in which it was created. In class we had one hour to film our swede so with this in mind we all prepared the props and actors who would star prior to this event. By filming the footage on an iphone 7 made this task practical and easy enough to carry out in the time duration allocated however, we all as a group filmed various parts of the swede and took pictures to place into the social media sites so we then had as much footage as possible. On the arrival back to class, we all reflected on the footage we had captured and sent it all directly to one member of the group to edit in imove on her imac. Therefore, we learnt that the internet is a very helpful component in regards to sending key information to other members of the production. The day after we concentrated more so on the marketing aspect of things. Once the swede had been uploaded to YouTube it made is easier to promote the link and get the word around about what we had been working on. Personally, I took up the task of creating an Instagram account dedicated to ET, uploading images on the regular to keep a constant engagement with the target audience. We also as a group formed Facebook live streams, a Twitter hashtag #canETfindhiswayhome? As well as this, a film poster that would be placed on the side of a bus or even in the cinema. The next step of the task was then as previously mentioned, the concentration on putting into words the process that we went through to place into a powerpoint. To carry this out we did our section of the presentation and emailed it to each other in order to place all of the parts together.


What the process has taught me...
I have learnt that the internet is a huge part of the production and distribution of a film or swede, it allows the process to happen quickly as well as being of a good standard. The whole process only went over a few days and it managed to gain 78 views and counting on YouTube. Furthermore, the marketing was very successful in terms of engagement due to the fact that synergy was used. The majority of the target audience are heavy users of social media so by taking advantage of the synergy across all of the platforms was a very good and helpful idea. Thirdly, in terms of the swede we learnt that it was important not to revel too much information as to what the outcome of main events are during the movie, as otherwise the audience will feel as though they do not need to take the time to go and watch the movie. Finally, another learning point is how the camera shots used within a swede can really make a considerable difference. By capturing the emotions of the characters and their approach to the main events will allow the swede to look entertaining and of a high standard to the audience.